Every post should have a few basic things. In this article, we’ll be reviewing the anatomy of a “good post”.
There are a few simple things that should be included in every post. These things are your business phone number, website, and hashtags.
You’re probably saying, “but these things are posted on my Facebook/Instagram page, etc” but you’re not taking one huge thing into account… PEOPLE ARE LAZY!
When a customer sees your post and actually is interested in calling or visiting your website you only have a split second to hook them. If your business’ phone number or website isn’t readily available when the fan is interested than the fan’s attention will most likely be lost and they’ll move on.
Learn to structure your posts properly and you’ll see a much bigger return. The proper structure should look something like this:
Main Text – Emojis (If any) – Hashtags – Phone Number – Website
You can play around with the order but as long as you include these basic things then your business should be fine. Feel free to eliminate Phone Number if you only want to direct fans to a website.
Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!