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Month: July 2017

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How to Do Popular Social Media Raffles the Right Way

People love free stuff. In fact, people love free stuff that they can win online. Raffles and contests are a great way for businesses to obtain the information they need about prospective leads and offer some incentive in return. However, there is a right way to do social media raffles and a wrong way. If you make any mistakes during the process, you might end up defeating the purpose of having the raffle in the first place.

 Therefore, it is important that you use the right tools. There is no dearth of services available to you. You can use Wishpond or Rafflecopter, to name a couple. These services help you set up your raffle and even help you pick the winner.

To make the raffle work, you have to get people to perform the desired action, which in this case could be getting them to submit images or other media. The one that receives the most likes will win the contest.

Below we’ve  listed some tips that you can use for making the most of raffles/contests on social media.

  1. Use a service such as Wishpond or Rafflecopter to do the heavy lifting your you. They’ll walk you through setup and even pick the winner.
  2. Encourage participants to share their entry on social media. “Like contests” are a great example of this – the more likes their submitted pic receives on your site, the better their chance of winning.
  3. Get your participants to opt-in to your email marketing list. Building your email list is the most important thing, make sure you keep that in mind when running any raffle.

Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!

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5 Practical Ways to Track Your Social Media Raffle’s ROI That You Need To Know

Contests and raffles are the rage on social media. People across all social networks want to win free stuff and thus participate actively in any raffles that are conducted by their favorite brands.

By offering a great reward or incentive, you can attract a large number of people to take part in the raffle.

You can ask them to sign up to your email list to be able to opt-in, or perform some other desired action. You also need to drum up the excitement level so that people actually feel something is at stake when they take part in the raffle.

At the same time, it is also crucial that you find a way to actively and accurately track the ROI you generate from your social media raffle. To make things a tad easier for you, here we will look at 5 practical ways in which you can do so.

  1.  Using a discount code that only participants receive. Make sure your employees know to apply the discount code at checkout! Most POS systems can print discount code usage reports.
  2. Require a specific hashtag be used. This allows you to search the social network for the hashtag to easily track submissions.
  3. Use Bitly to create tracking links for your raffle. Track how many people clicked the raffle link then signed up for your email list/etc. Bitly automatically provides tracking information for all links created through your account once you create an account.
  4. For raffles that require participants to post something – make it required that they tag your business in their post. Then you can check your mentions to track entries.
  5. For raffles that are for your current customers – provide all participants who did not win a “New Customer Only” discount code that they can give to a friend. This will allow you to squeeze as much ROI from your campaign as possible by turning your current customers into brand advocates.

 Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!

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How to Choose a Prize for Your Social Media Contest or Sweepstakes

People love winning. People love free stuff. Combine the two and you discover that people love winning free stuff.

 

You can harness this innate desire of your target audience to market your business through contests and sweepstakes on social media.

 

People tend to veer towards brands that offer stuff for free, even if it means entering a contest. However, the catch is that you have to offer something the winner will covet. You cannot just offer a generic, run of the mill prize in this modern age. Customers are savvier than ever and they will realize if you are just trying to lure them into the sales funnel.

Thankfully, there are some basic tips you can keep in mind to decide on the perfect prize. It should offer value and be relevant to your service. Otherwise, you might end up driving away people rather than attracting them. Plus, the prize should be something a person wants to win. If you are looking for people to submit entries, you have to appreciate that it requires some effort. Reward them accordingly and they will be happy to enter the contest. And we suggest that you not only share the name and entry of the winner but also give a shout out to the people who participated!

  1. Something valuable to the client such as a discount or a free product/service.
  2. Only pick prizes related to your service otherwise your clients may not be interested enough to enter.
  3. Choose a prize that will make them look good to their friends and family. Everyone likes showing off!

Tip: If photo entry is part of your contest/sweepstakes then don’t just show off the winner, show off all of the good entries and shout out the people who submitted them.

Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!

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These 3 Hacks Will Make You Schedule Social Media like a Pro

To maintain a strong social media presence, you have to keep your followers engaged and interested in your brand. The most effective way to do so is by sharing regular posts about your business. It could be anything, from a blog to a picture to even a status update.

 People love hearing about the brands they love and if your brand goes silent, you will end up driving potential customers away.

 This is why you have to master the art of social media scheduling so you can schedule like a pro.

 Thankfully, there is no rocket science involved here. You simply have to follow a few simple tips and you are good to go. To make your life easier, we have shared 3 simple hacks for scheduling your social media posts below. Use them and you can see the difference for yourself. The best part is that they are easy to execute and won’t break your bank!

  1. Posting too much is the death of engagement. Facebook and Instagram decide how many people to show your post to based on previous post engagement. Posting too much will decrease your overall engagement and reach.
  2. Stay on track with your scheduling by setting aside a specific time every week that you’ll sit down to get it done. You should be able to schedule your entire week’s of posts in 30 minutes or less
  3. Check your analytics! Posting a link? Use a service like Bit.ly to create your links and they’ll provide you with analytics for clicks and click source. Find out what content people are clicking on a provide more of that while ditching topics with low click-through rates.

 Do you have any social media scheduling tips or questions? Let’s discuss in the comments below!

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